A week after launching in the US, TikTok Now has arrived in Brazil. As ByteDance already reported, the novelty has arrived in the country in the form of a unique application that even those who already have TikTok installed on their smartphones need to download. With an interface and mechanics similar to BeReal, the app is already a leader in the Apple Store and Google Play.
Announced in the US last Thursday (15), TikTok Now immediately garnered attention for its resemblance to BeReal, a photo-sharing app that has been gaining popularity since the beginning of the year.
Like him, the new ByteDance app invites the user to share authentic moments from their routine by sending a notification once a day when it’s time to post. From there, the user can open the app and record what they’re doing, having three minutes to take a 10-second photo or video, with no filters or editing at their disposal to “beautify” the moment.
With a BeReal-like interface that captures both the front and rear camera of a mobile phone, TikTok Now only allows a user to view what their friends have posted if they themselves share an image or video on the day in question.
By downloading the app, those who already have TikTok installed on their smartphone can automatically link their account to TikTok Now and import their friends list into the new app. After that, he can add new people or even publish his posts so that everyone on the social network can follow his activities day in and day out.
Apps compete for top downloads
It’s undeniable: TikTok Now has made a splash. A few hours after the launch, the new ByteDance has already entered the top 10 most downloaded apps in the Apple Store and Google Play in the social networking category.
If in the Apple store it was in seventh place, and BeReal still retained the position of the first in the ranking, then in the Play Store, TikTok Now, which was in eighth, took the best in the dispute, and BeReal “hardened” the tenth. , position.
However, it is worth noting that positions in the ranking are not an indicator of the absolute number of app downloads, but a measure of the popularity of platforms at the moment.
With such similar interfaces and mechanics, disputes and comparisons between social networks become inevitable.
Knowing this for sure, TikTok Now offers some features that could make a difference in this dispute, such as 10-second videos (which are not on BeReal) and the ability to import your TikTok friends to TikTok Now, making it much faster to establish a community on a social network. networks.
Instagram, in turn, has also joined the dual camera and confirmed that it is working on a tool similar to the platforms, which shows that this competition is just getting started.